Today, October 16 marks World Spine Day (WSD). The theme for 2019 is Get Spine Active! Each year the focus of WSD is raising awareness of back pain and other spinal issues. With health professionals, exercise and rehabilitation experts, public health advocates and patients all taking part, #GetSpineActive will be celebrated on every continent.

Being active can take many forms, not simple doing sport and exercise. Getting Spine Active can range from taking regular breaks at work to aquarobics for the elderly to doing the Straighten Up exercise routine. Everyone, regardless of age or ability can Get Spine Active.

Spread awareness with tools and resources for social media, your waiting room and more from the WSD toolkit.

This week marks the annual Bone and Joint Action Week, dedicating specific days to major conditions affecting the musculoskeletal system. Activities are planned in countries around the world aimed at highlighting the significant impact of these disorders on millions of children, adults and elderly people worldwide. Focus days include:

October 12: World Arthritis Day
October 16: World Spine Day
October 17: World Trauma Day
October 19: World Pediatric Bone & Joint Day
October 20: World Osteoporosis Day

Read more about each initiative during this important week.

(From an ACA Release) For this year's National Chiropractic Health Month (NCHM), ACA and chiropractors nationwide will encourage people to take steps to improve their musculoskeletal (MSK) health as part of the "Strength. Stability. Success." campaign. For the second year, ACA is offering social media graphics in both English and Spanish to help reach more people with information on steps to take to boost MSK health and feel stronger and healthier.

(From an ACA Release) ACA Senior Scientific Advisor Christine Goertz, DC, PhD, has been appointed by the Comptroller of the United States to a three-year term as chair of the Patient-Centered Outcomes Research Institute (PCORI) Board of Governors. Dr. Goertz has been a member of the PCORI board since its establishment in 2010 as part of the Affordable Care Act to fund research to help patients, caregivers, and their health practitioners make evidence-based, patient-centered healthcare decisions. The PCORI board is made up of 21 representatives of the patient, general consumer, clinical, insurance, research, employer, industry, policy and other healthcare sectors.

In 2019, F4CP rolled out a brand-new campaign, Moving Chiropractic Across America, which features national billboards, train wraps, in-flight magazine advertisements and more.

In collaboration with F4CP, FCA launched two brand-new billboards in Orlando. The first billboard was installed for a four-week placement in August, and the second billboard is active during both August and September.

Each campaign resource features a link to F4CP's National Find-A-Doctor Directory. All members of F4CP receive a listing in the Doctor Directory, so when a patient searches for a doctor of chiropractic in their area, members' practice information appears.

September welcomes National Drug-Free Pain Management Awareness Month. The Foundation for Chiropractic Progress has put together a full-scale marketing plan to effectively market drug-free chiropractic care as a safe, effective, first-line approach to manage pain. Resources include ready-to-share social media postings and infographics, proclamation requests and instructions on how to implement these tools in your local community. Your ability to market chiropractic at the ground-level will help to generate increased public education and utilization of chiropractic care as the primary option to manage pain prior to utilization of prescription and over-the-counter pain relievers. View the roadmap and learn more.

Foundation for Chiropractic Progress chose The National,  a top meeting place for the industry, to announce two historic events for chiropractic. The first is the upcoming 125th celebration of chiropractic. As part of the celebration and through collaboration with the National Board of Chiropractic Examiners, chiropractic will unite with the 2020 Tokyo Olympics to debut five 30-second commercials. Read more on this incredible news...

It is hard to believe the world's largest event for chiropractic was held just last week. The National by FCA had a record-breaking year bringing together over 4,000 attendees and 400+ exhibits together for quality education, collaboration and a celebration of the profession. Over 100 notable speakers represented the industry covering technology, mobile and house calls, research, technique, veterans, female athletes and national/international issues and solutions. Attendees also had the opportunity able to take their learning off-campus with a class visit to the NBA’s Orlando Magic training facility. The event honored multiple achievements including:

• historic announcements by Foundation for Chiropractic Progress,
• a DC of the Year Award presented to Dr. Jerry True,
• a Convention Honoree Award given to Dr. Joseph Ciccarello,
• an Impact Award honoring Paul Lambert, JD and
• ChiroHealthUSA awarding the largest achievement-based scholarship, The Foxworth Family Chiropractic Scholarship, to a well-deserved student. 

Save the date for next year, August 27-30, 2020.

The Foundation for Chiropractic Progress is Moving Chiropractic Across America with a brand-new campaign featuring national billboards, train wraps, in-flight magazine advertisements and more. 

Florida Chiropractic Association has partnered with F4CP to launch two brand-new billboards in Orlando. The first billboard, "Pain Changes Everything," has been installed for a four-week placement in August on McCoy Road. The heavy traffic from tourists and locals will benefit and attendees flying in to The National will be able to see the billboard on their way to the hotel. The second billboard will be active during September.