A bipartisan coalition of 37 state attorneys general have gone on record, urging health insurance companies  to review and revise coverage policies to encourage health care providers to prioritize non-drug treatment options before opioids for chronic, non-cancer pain. A September 18 letter  to Marilyn Tavenner, president and CEO of America's Health Insurance Plans (AHIP), encouraged the health care industry to promote the use of non-drug therapies, including chiropractic care, physical therapy, acupuncture and massage, and reduce financial incentives that contribute to the opioid epidemic.