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National Chiropractic Health Month Toolkit: English, Spanish Graphics Available
Thursday, 19 September 2019
National Chiropractic Health Month logo ACA

(From an ACA Release) For this year's National Chiropractic Health Month (NCHM), ACA and chiropractors nationwide will encourage people to take steps to improve their musculoskeletal (MSK) health as part of the "Strength. Stability. Success." campaign. For the second year, ACA is offering social media graphics in both English and Spanish to help reach more people with information on steps to take to boost MSK health and feel stronger and healthier.

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U.S. Comptroller Appoints Chiropractor Christine Goertz as Chair of PCORI Board
Thursday, 19 September 2019

(From an ACA Release) ACA Senior Scientific Advisor Christine Goertz, DC, PhD, has been appointed by the Comptroller of the United States to a three-year term as chair of the Patient-Centered Outcomes Research Institute (PCORI) Board of Governors. Dr. Goertz has been a member of the PCORI board since its establishment in 2010 as part of the Affordable Care Act to fund research to help patients, caregivers, and their health practitioners make evidence-based, patient-centered healthcare decisions. The PCORI board is made up of 21 representatives of the patient, general consumer, clinical, insurance, research, employer, industry, policy and other healthcare sectors.

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Moving Chiropractic Across America
Wednesday, 18 September 2019

In 2019, F4CP rolled out a brand-new campaign, Moving Chiropractic Across America, which features national billboards, train wraps, in-flight magazine advertisements and more.

In collaboration with F4CP, FCA launched two brand-new billboards in Orlando. The first billboard was installed for a four-week placement in August, and the second billboard is active during both August and September.

Each campaign resource features a link to F4CP's National Find-A-Doctor Directory. All members of F4CP receive a listing in the Doctor Directory, so when a patient searches for a doctor of chiropractic in their area, members' practice information appears.

Chiropractic Care for a Better Workforce: Wall Street Journal Ad
Friday, 13 September 2019
Wall Street Journal ad better employee health chiropractic
An ad in the Monday, Sept. 9 Wall Street Journal encouraged its employer readers to "Boost Employee Health and Productivity with Chiropractic Care."  Sponsored by the Foundation for Chiropractic Progress (F4CP), the ad reports, "Employers of all sizes are incorporating chiropractic care into their corporate benefits package to:
* Improve employee health and wellness
* Boost productivity levels
* Increase employee retention
* Save money
* Offer employees a drug-free care option 
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September is National Drug-Free Pain Management Awareness Month
Tuesday, 10 September 2019

September welcomes National Drug-Free Pain Management Awareness Month. The Foundation for Chiropractic Progress has put together a full-scale marketing plan to effectively market drug-free chiropractic care as a safe, effective, first-line approach to manage pain. Resources include ready-to-share social media postings and infographics, proclamation requests and instructions on how to implement these tools in your local community. Your ability to market chiropractic at the ground-level will help to generate increased public education and utilization of chiropractic care as the primary option to manage pain prior to utilization of prescription and over-the-counter pain relievers. View the roadmap and learn more.

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